Privacy Policy
Privacy Policy
Privacy Policy
BRAND ONLINE COMMERCE takes great care in protecting your personal data. This policy aims to transparently inform you about how we collect, process, and protect the personal data you provide to us.
Digitad undertakes to process your personal data in accordance with the provisions of the General Data Protection Regulation (EU) 2016/679 (GDPR) and the amended French Data Protection Act n°78-17 of January 6, 1978, which define the legal framework for data processing and individual rights.
Any information collected through this website that can identify you, directly or indirectly, is considered personal data and will be handled in accordance with this privacy policy.
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Data Controller
The data controller responsible for the data collected on this website is:
BRAND ONLINE COMMERCE
34 Rue du Sentier
75002 Paris, France
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Purposes, Legal Basis & Retention Period
1. User Account Management
Legal basis: Legitimate interest – Management of customer accounts for order tracking and access.
Data processed: Name, email, postal address, phone number, account history.
Retention: Inactive accounts are deleted after 3 years.
2. Order Fulfillment
Legal basis: Contractual necessity.
Data processed: Name, contact info, billing/shipping addresses, order history.
Retention:
• 3 years from the end of the customer relationship
• Up to 10 years for accounting purposes
3. Marketing and Prospecting
Legal basis:
• Legitimate interest (for clients)
• Consent (for non-clients)
Data processed: Name, email, phone, address, purchase history.
Retention:
• Clients: 3 years from the end of the commercial relationship
• Prospects: 3 years from last contact or consent
4. Customer Support & Complaint Handling
Legal basis: Legitimate interest
Data processed: Name, email, message content, order reference
Retention: 2 years after resolution
5. Cookies & Analytics
Legal basis: Consent and legitimate interest
Data processed: IP address, cookie ID, browsing data
Retention: Up to 13 months
6. Loyalty Program (if applicable)
Legal basis: Legitimate interest
Data processed: Name, email, phone number, order history
Retention: 3 years from the last activity
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Minors
Our services are not intended for individuals under the age of 18. We do not knowingly collect or process data relating to minors. Parents or legal guardians are responsible for supervising minors’ use of this website.
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Recipients of Personal Data
Your personal data may be accessed by authorized personnel within Digitad when necessary to fulfill the purposes stated above.
We may also use third-party service providers (e.g., hosting providers, marketing tools, logistics services) who act as data processors under contract and only process data on our instructions.
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Transfers Outside the European Union
Some data processors or partners may be located outside the EU. If data is transferred to countries that are not recognized as providing an adequate level of data protection, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses or equivalent mechanisms) in compliance with the GDPR.
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Your Rights
In accordance with the GDPR, you may exercise the following rights:
• Right of access: Know what personal data is processed about you
• Right of rectification: Correct inaccurate or incomplete data
• Right to erasure: Request deletion of your personal data
• Right to object: Object to processing on legitimate grounds
• Right to withdraw consent: When data processing is based on your consent
• Right to restriction: Temporarily restrict processing in certain situations
• Right to data portability: Receive your data in a structured format
• Right to lodge a complaint: File a complaint with the data protection authority
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How to Exercise Your Rights
To exercise your rights or for any questions regarding the processing of your data, you can contact us at:
By post:
BRAND ONLINE COMMERCE
34 Rue du Sentier
75002 Paris, France
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Updates
This Privacy Policy was last updated on July 11, 2025.
Any significant modifications will be notified on this page.
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